Our Approach

As fellow gamblers we bring our passion for betting to this site. We are as keen as anyone to find the best betting site, with the best offers that we can. We know that a win can suddenly feel a little less sweet if you notice that there were better odds somewhere else, or that the fun of gambling can be quickly ruined if you end up struggling with a site to get your money.

But we also know that because all gamblers are different there is no such thing as the perfect site. A site that might focus on sports betting might not interest a gambler looking for other betting markets, while another gambler might find anything that distracts from their sports betting annoying.

We are trying to find the best sites there are, and present them to you so you can decide which site is the best for you. There are hundreds of betting sites and offers out there. We might not be able to tell you exactly which one is best for you, but we hope that we can narrow down your search significantly.

To do this we look at each site against a range of criteria to form a balanced assessment of how good, or bad, they are.

Safety first

First of all, you can rest assured that we will only review UK Gambling Commission licensed bookmakers and sites. If you see a site reviewed on here you can be confident that it is fully licensed and safe for you to use.

It will also mean that the sites we feature are all committed to responsible gambling, so you can be sure that any of the tools you use to help you will be available.

Variety is the spice of life

We will consider the range of betting options that are available to you. You can bet on almost everything, but that doesn’t mean you can place those bets at any bookie.

We’ll consider the range of markets each site offers, so you can choose one that matches your preferences. There’s no point testing out a site if you like virtual sports and they don’t have a virtual sports market, for example.

And while most bookies are fairly consistent when it comes to major sports like football, they vary hugely in other markets. If you like betting on foreign leagues, or on less popular sports, the odds, as well as the maximum wins, they offer can vary enormously, so it’s useful to know what you are getting.

Getting the most for your money

Bookmakers will always have offers and promotions on, especially for new customers. But the small print doesn’t always match the headline offer.

Bookies will sometimes limit the offers in various ways, forcing you to bet in certain ways or use the bonus in their casino. They might also have limits, forcing you to use your bonus credit quickly, or placing wagering requirements on getting your winnings meaning that the bonus costs you far more than it was worth.

We’ll review and rate the offers they have, and read the small print, so you know whether or not the deal you are getting is worth it.

Betting how you like it

Not all gamblers like to bet in the same way. We’ll look at the range of betting options each bookie offers. If you like accumulators, there’s no point signing up with a site that has limited options. By reviewing the options that are open to you, we can help you make sure you make the right choice.

Supporting you

Most sites are easy and reliable, and you’ll never need any additional help. But what happens if things do go wrong? Will you get the help you need to solve the problem quickly, or will you be left hanging?

There’s nothing worse than trying to get a problem fixed and having to wade through endless FAQs first, then having to wait until office hours before you’ll get a response. So, we’ll rate how good the customer support options are.

Paying your deposits, and getting your winnings

Paying money in and out isn’t as simple as you might think. Bookies are required to follow some rules to make sure the money comes from, and goes where, it should. But even then some bookmakers can make things harder than they need to be.

We’ll review how easy it is to make deposits, so you know you can bet easily when you want. We’ll also check on the payment policies. You don’t want to have a big win only to find out that it’s difficult to get your cash. We’ll check out each site to make sure that you won’t be kept waiting, face limits or even have to pay fees to get your cash.

User experience

Finally, we’ll consider the whole package. A site can have every feature going and still be unusable. We’ll consider how the site looks, whether it’s appealing and easy to understand or if you’ll have a headache after ten minutes of garish colours. And we’ll look at how easy it is to use, can you navigate and find your way around easily, or will you be lost trying to find your way from bet to bet?

We have seen the best, and the worst, gambling sites out there, so we know exactly what we are looking for and know what works and what doesn’t work when putting a site together. We’ll use that knowledge to sort out the good, the bad and the ugly when it comes to your online experience.

The bottom line

Gambling should be fun. So, you need to make sure that the site doesn’t leave you frustrated or feeling you’ve missed out, but enhances your experience and adds to your fun. You can be sure that our team of reviewers will leave no link unclicked in finding you the best sites there are.

Keith Hetherton - Chief Editor

Keith Hetherton is a seasoned expert in football and betting offers. Keith studied business and computers in University of Greenwich before working with the likes of William Hill and GVC.