UK Betting Sites [2021]

Which is the best betting site on the internet? This is a debate that has been active for many years, and it will never end. Why? Because the answer is so subjective. Of course, players can have their favourites (and they can argue with friends over which is better!). But there will never be a definitive answer because there are so many valuable and distinguished services.

Every year, we also need to consider that new betting sites are thrown into the mix. These days, companies wanting to launch a sportsbook don’t need to do everything themselves because there are ready-made solutions available. Although the choice in the market is a positive thing, it can sometimes feel overwhelming deciding between many big names.

Fear not, we have the ultimate guide with everything you need to know on this page. As you’ve probably seen, we’ve listed some of the best betting sites around. Now, we want to explain how we came to form this list. What do we consider when judging a betting site?

How We Rank the Best Betting Sites

Perhaps most importantly, we’re players ourselves, and we know what people like and dislike in a betting site. Below, we’ve broken down some of the most influential considerations.

1. Reputation and Licensing

It might sound obvious, but a betting website needs to have a good reputation and it needs the right licensing. With this in mind, no service on our list will lack either. Betting websites need a UK Gambling Commission license to operate in the UK, and this is one of the first things we check (especially with newer names!).

We also pay attention to what consumers and other services are saying about a betting website. If a large percentage of customers are unhappy, this suggests something majorly wrong with the platform…so we’ll investigate. On the other hand, we always appreciate services when most customers leave a fantastic review.

2. Welcome Bonus and Registration

In recent times, we’ve encountered lots of people who want services without all the verification stages. Unfortunately, this is now part of the industry and something we’re going to have to accept. Now a legal requirement, be aware that verification steps protect gambling addicts, underage gamblers, and more.

Just because the verification process is necessary, this doesn’t mean it needs to be difficult. For us, the simpler the better (we’re sure that’s true for you too!). At the same time, we also deserve a great welcome bonus for choosing one betting website over every other. Therefore, we assess the quality of the welcome offer (we even read all the small print).

3. Sports and Markets

Everything else we discuss today is important, but the sports and markets are really where the experience comes alive, it’s why we join a betting platform. With this, we expect a wide range of sports and good coverage of the main sports. At the moment, football and horse racing are two of the biggest betting sports, and a good betting site covers them both well.

These days, it’s normal for betting sites to provide smaller sports too. This includes volleyball, cycling, Gaelic games, ice hockey, speedway, and others. We also consider whether or not the betting website offers eSports and virtual games.

4. Banking Options

Though some take banking for granted, it’ll soon get frustrating if you can’t use your chosen depositing method on a betting site. Also, it’ll soon get boring waiting if your chosen betting platform has long withdrawal times. We take all of this into consideration and ensure that recommended sites have lots of banking methods with favourable terms for players.

These days, Visa and MasterCard are only the start. People want to use eWallets such as PayPal, Neteller, Trustly, Skrill, and others. Without these options, it could lead you to another platform. Additionally, more people want to deposit using their mobile phone bill, so this is something we’re adding to our system more and more.

5. Customer Support

In our experience, customer support becomes more important as we play more because the risk of something going wrong increases. If you’re a betting regular, make sure you choose a website with strong customer support. Something we pay close attention to is whether the service is available 24/7. Technological innovations have made live chat support more affordable than ever, and it’s a service that many players need.

In addition to live chat, we also believe a company should do their best to offer a phone number, email address, contact form, and a FAQs page on the website. With this last option, it allows you to check solutions to common problems before contacting the support team.

6. Website and App Experience

Does the betting company offer a strong website? Do they have an app for mobile players? Is navigation easy to manage across all platforms? Is the website optimised for smaller screens? These are all questions that we answer when comparing and reviewing betting sites. When you see a brand on our list, you can be sure that the website works well, placing a bet is pain-free, and that you won’t have major issues with this area.

7. Betting Features

As we continue through the list, we start to come across things that aren’t integral to the experience but still contribute to our enjoyment. For example, we look at whether betting sites have live betting, live streaming, cash out, partial cash out, and other smaller features. With this, you can shape your decision around what you need. If live-streaming is an essential part of betting for you, be sure to choose a betting site that offers this feature.

8. Promotions

We’ve looked around the internet, and much of the attention online seems to be on welcome bonuses. In fact, some say it’s the be-all and end-all of choosing a betting site. We disagree, and this is because we’re only a new customer once. We would much rather choose a platform with lots of offers for existing players than a great welcome bonus. As soon as the welcome bonus is done, you’re no longer a new customer.

With this in mind, we differentiate from many review sites and place an emphasis on promotions for existing players. What sort of thing do you get as a regular player? Is all of the attention on new players or do loyal customers get acca insurance and other bonuses? The more promotions, the more fun for all players. We especially like services that frequently change their bonuses.

9. Responsible Gambling

Lastly, we would never forget the Responsible Gambling side of things. These days, top betting websites offer all sorts of measures to prevent gambling addiction. This includes:

Time outs
Betting limits
Loss limits
Cool off periods
Budget calculators
Reality checks
Self-assessments
Self-exclusion

For us, the very best companies want to help with the growing gambling addiction problem and prevent underage gambling. Therefore, we also like when websites offer links to gambling organisations and services.

Affiliate Disclosure

At Top Betting Offers we believe that regulated betting is always the better option, offer customers a more secure way to place their bets online. We compare and rank the UK's best regulated betting sites and keep up to date with what betting offers they offer new and existing customers. We receive compensaion from those who click through to these sites. Our top priority is keeping up to date to ensure that the betting offers we bring you are correct and up to date.

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Rating

Bonus

BOOKMAKER

RATING

KEY FEATURES

WELCOME BONUS

PLAY

5 / 5

TOTAL SCORE

Expert Review

Excellent Betting Site
Best Odds
100% Bonus

Get a £100 upto £100 Betting Offer

Claim

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

4.9 / 5

TOTAL SCORE

Expert Review

New Betting Site
£30 new customer offer
Unique Design

Get a £30 Free Bets Offer

Claim

New Customers opt in, deposit and bet £5 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 3x £10 Free Bets, set events only at odds 2.00+. Bonuses expire in 7 days. Card payments only. Geo Restrictions. Additional terms for existing BetVictor customers apply. T&Cs Apply. 18+ begambleaware.org | Please gamble responsibly

4.8 / 5

TOTAL SCORE

Expert Review

Established Betting Site
£20 Offer
Great Market Selection

Get a £20 Betting Offer

Claim

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 4 days, stake not returned. No cashout, restrictions + T&Cs apply.

4.8 / 5

TOTAL SCORE

Expert Review

New Betting Site
£15 in Free Bets
New Bookmaker

Get £15 in Free bets

Claim

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

4.7 / 5

TOTAL SCORE

Expert Review

Established Betting Site
£30 Betting Offer
Casino + Sports

Get a £30 Betting Offer

Claim

New customers only – Minimum deposit of £10 using deposit code FB10 – A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market – Minimum odds of 1/2 (1.5) – Free bets credited upon qualifying bet settlement and expire after 7 days – Free bet stakes not included in returns -Deposit method and withdrawal restrictions apply – full T&C’s apply

4.7 / 5

TOTAL SCORE

Expert Review

New Betting Site
£20 Free Bet Offer
Great Market Selection

Claim a £20 Free Betting Offer

Claim

New customers only. Min deposit £10 (UK debit cards only). Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are eligible to qualify for this promotion as a £10 each way (total bet £20) at odds of evens (2.0) or greater. Upon qualifying bet settlement, 1x £10 Free Bet will be credited to your account. Once the first £10 Free Bet has been used and settled, a further £10 Free Bet will be applied to your account. Free Bet stake not returned after bet settlement. Free Bets can’t be redeemed for each way Betting. No wagering requirements. Valid for 7 days, each Free Bet must be used in its entirety. Full T&Cs apply. 18+ #ad

4.7 / 5

TOTAL SCORE

Expert Review

Established Betting Site
£25 in Free Bets
Great for Racing

Get £25 in Free Bets

Claim

*18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.**18+. Opt in. UK/IRE customers only. Max refund £/€20. Win or win part of e/w outright singles only. 5 or more runners. 1st bet on each race. Free bet expires after 7 days. Free/void/antepost bets don’t qualify. T&Cs apply

4.7 / 5

TOTAL SCORE

Expert Review

New Betting Site
£10 betting Offer
Good Odds

Get a £10 Betting Offer

Claim

18+ New Players only. For free bet wagering requirements and minimum odds read T&C’s. www.begambleaware.org Terms Apply

4.6 / 5

TOTAL SCORE

Expert Review

Established Betting Site
£30 Offer
Bet £5

Claim a £30 Betting Offer

Claim

18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.

4.6 / 5

TOTAL SCORE

Expert Review

New Betting Site
£10 Bet Required
New Bookmaker

Claim a £10 Free Bet Offer

Claim

New players only, must enter code in Bingo Lobby, claim once only, min wager £5, real cash wagers on bingo only, valid 7 days, bonus & wins playable on Bingo (excl. BOB & BGT), 3xWR, T&Cs apply

5 / 5

TOTAL SCORE

Expert Review

Excellent Betting Site
Best Odds
100% Bonus