Best Betting Offers in the UK
Compare the best new customer signup offers at the bookie.
When it comes to the world of betting, it’s often difficult to make a decision. We see lots of ads on TV, and all the different services shouting about their welcome bonuses and betting offers. Especially during a sporting event, you’ll probably see dozens of ads from the market’s leading services.Read More
By the end, you should be able to assess the betting offers of different services and decide the one that suits your needs the best.
First and foremost, this is a phrase you probably see everywhere on the TV, internet, and even in your email inbox…but what exactly is a free bet?
Judging by the term itself, this should be a bet that we receive for free to place on a sports market. While this is true in principle, the terms and conditions surrounding free bets make them a little more difficult to decipher. For example, most free bets come as a welcome bonus and require the new user to deposit funds and then place a qualifying bet. For example, it might be that they need to place £10 on a selection with odds of evens or above. Then, regardless of the outcome, a free bet is credited to the account.
Every year, the competition gets stiffer for betting companies and this is why they offer such rewarding welcome bonuses. While some allow players to ‘bet £10 and get £10’, others go for ‘bet £10 get £40’ offers. When choosing a bonus of this type, it’s important to read the terms and conditions. Especially with welcome bonuses, you may be limited to certain sports or you may not get the bonus at all after depositing through an eWallet.
It’s not all about welcome bonuses, and some betting companies offer free bets for existing players too. This being said, the offer will still come with terms and conditions. For example, you might receive a free bet after depositing into your account even as an existing customer.
We mentioned that free bets come with restrictions, and we know that some readers will shake their heads while thinking of no deposit free bets. It’s true, there are some free bet offers that don’t require a deposit. However, the bad news is that these promotions are expensive for the bookmaker; therefore, they aren’t often run anymore. If you see a no deposit free bet offer on this page, take advantage before it disappears.
As well as free bets, there are some other betting offers of which you need to be aware. While free bets are normally for new customers only, these betting offers are available for all players. The ones you choose depend on your playing style, chosen sports, and other factors.
Designed for greyhounds and horse racing, the Best Odds Guaranteed promotion guarantees a strong price for those who aren’t able to continually watch markets fluctuate. After placing the bet, the odds for your bet will actually increase if they’re higher by the time the race starts. If the odds get worse, you’ll keep the original odds. With this betting offer, there’s no way to lose because you guarantee the best odds between the starting price and the one you took.
In recent years, it has almost become a tradition to place an outrageous 15-team accumulator on a Saturday afternoon. We know the chance of winning is small, but we can’t prevent the excitement of tracking all these fixtures at once (only to realise that we picked an early/late game by accident!). With acca insurance, you’ll receive a free bet if only one selection lets you down.
To enjoy this promotion, make sure you read the terms because they will outline a minimum number of selections. While some allow acca insurance on four-fold accumulators, others might set the minimum to six, seven, or more.
As players ourselves, we love it when a company rewards loyal players. It’s hard when new players get all the attention, especially when we’ve spent many years on the same platform. Thankfully, betting companies are now coming to realise the benefits of rewarding loyal players. An example would be money back specials, and this is something available across many different sports. Alternatively, it might just be a free bet every so often.
Other loyalty offers include cashback, product incentives, enhanced payouts, and reload bonuses. The more you enjoy the platform, the more likely you are to access these special loyalty offers.
We saw acca insurance, and now it’s time for the acca boost. Essentially, this is where we receive an extra percentage on top of our accumulator winnings. Normally, the bonus gets progressively larger with the number of selections in the bet. While a five-fold might earn a 20% bonus, those with 15 selections could receive 100% more winnings when everything falls into place and we win (it sounds so simple!).
With this betting offer, you’ll find it in horse racing more than other sports. To keep customers happy, it guarantees a stronger price than all other bookmakers. If you find better odds elsewhere, show evidence and the betting company will match it. With this promotion, the days of having 17 different betting accounts are over because we’re guaranteed the best odds with our favourite bookie.
Later, we’ll explain how you can choose between betting offers and platforms. For now, you might wonder how we rank betting offers and how we decide what offers make this page. Well, we take a few things into consideration.
Pertinent to free bets, we always look at the minimum odds for both the qualifying bet and the free bet itself. While two free bets might look the same, they can have very different values when one requires odds of 5/1 and the other allows 1/1. Of course, you’re more likely to win with the free bet in the second example.
Unlike casino offers, wagering requirements are rarely present with sports betting offers. With this, you won’t need to stake the money a certain number of times before withdrawing. This being said, we have seen a trend of wagering requirements with matched deposit bonuses. Again, two bets can look the same but we’d much rather an offer with a 5x wagering requirement than a 35x wagering requirement.
Although it sounds obvious, it’s critical to look at the numbers before enjoying a bonus. Also, we need to distinguish between the cash amount and other figures. For example, the following two betting offers are exactly the same:
For many beginners, they immediately see £100 and get excited. In reality, the betting platform only matches half of this amount which is the same as a 100% £50 matched deposit promotion. We know all the tricks of the betting world and only bring the best offers to our readers.
It’s all well and good choosing an amazing betting offer, but the website needs the right foundations too. We would never recommend a betting offer if the platform couldn’t provide a positive experience, regardless of how amazing this offer was. Don’t worry, we’ll go into this more in the next section.
We mentioned the minimum odds, but we also look at the eligible markets before recommending a betting offer. What if the offer can only be used in motorsport? What if you can’t use it on your favourite sport? To prevent disappointment, we look for offers that have flexibility in this regard. In a dream world, you can use a bonus for the sport of your choosing.
At this point, all that’s left is to provide some advice to help you choose the right betting offers and the right betting platforms.
Throughout this guide, we’ve tried to show that the term ‘betting offer’ actually covers a broad range. One of the first things you need to discover if you’re choosing the right offer is your own preferences. Firstly, are you looking for a new customer offer or do you want a bonus for existing customers? For most people, they’re looking for a new betting website, but there’s nothing wrong with reviewing the service from the perspective of a loyal customer. For the most part, we’re only new customers for a couple of weeks. From then onwards, we rely on other promotions.
Do you prefer cashback offers or matched deposits? Are you looking for free bets, acca insurance, Best Odds Guaranteed, or something else entirely? Those who love betting on accumulators at the weekend should prioritise acca insurance and acca boost promotions.
As long as you consider your needs, you can’t go wrong. Sadly, some people follow in the footsteps of others only to realise that the offer or betting website (or both) fail to provide a fun experience.
Next, we recommend looking at the available sports and markets when comparing betting websites. These days, most bookmakers offer a wide range of sports, but you still need to tread carefully in some areas. For instance, not every platform dip into horse racing, greyhounds, or eSports.
What betting features do you enjoy? For some players, they like to watch events unfold through live streaming after placing money. Unfortunately, this isn’t something that every service offers. Elsewhere, you might also want to consider live betting, cash outs, partial cash outs, and virtual sports.
In this day and age, we need something beyond Visa and MasterCard. The best betting websites accommodate players by offering all sorts of eWallets. This includes PayPal, Neteller, Skrill, Euteller, paysafecard, Trustly, Sofort, and others. If eWallets play a role in your betting experience, make sure you choose a service that offers them.
Sometimes, it’s easy to forget that we’re dealing with real money and that things go wrong. Even if you’ve managed to avoid problems so far, we recommend choosing a service with a strong customer support system so that you can contact whenever you need assistance. With the very best websites and apps, they provide 24/7 live chat support as well as a phone number, email address, and a FAQs page.
Do you prefer to bet on a desktop website or do you like having an app on your mobile device? This is another consideration to remember when choosing between betting offers and platforms. Mobile technology has advanced over the years, but some companies still refuse to create an app for their audience. Instead, they optimise a website to be responsive on all screen sizes. This is fine for some, but we know that others like an app to open quickly and make live bets.
Finally, something we always take seriously is the Responsible Gambling features available through a betting website. For us, every good platform offers self-exclusion, time outs, deposit limits, loss limits, and other settings. What’s more, we always appreciate it when a betting website provides links to valuable organisations whether it relates to underage gambling, gambling addiction, or another problem; this should be important to you too.
Thanks for reading; you should now know all about free bets, the different types of betting offer, how we rank betting offers, and how you can choose between websites. Feel free to save this page to your bookmarks because we’re always looking for the deals and promotions that make the betting experience more enjoyable!
This gambling giant is probably a familiar one for many people, regular betters and first time gamblers alike. Bet365 pulls in second largest revenue for any bookmaker and has over 35 million users worldwide. It is operated solely online and is the largest of any online-only bookies in the United Kingdom.
Bet365 have an impressive sign up betting offer available, they will match your bet up to £100. You just need to register your account and then place a minimum of £5 bet with odds of 1/5 (1.20). To gain the full £100 free bet credits you would need to bet £100 yourself within the first 30 days of opening your account but if you’re able to do so that is a great offer to take advantage of.
After your initial welcome bonus, you’ll find plenty of other offers throughout the site. A common betting offer is free bets when the horse acing is on. If you pick the winner in an ITV or ITV4 race with odds of 4/1 or over, Bet365 will reward you with another free bet in the next race, however, this may change for each race so keep an eye on the offer. They also offer a best price promise on the horse races and an ‘each way extra’ that means you can change the number of places in a selected race if you bet each way.
The online bookies offer varying bonuses on most sports from tennis to US soccer. They also offer a complete coverage of the Premier League, there are a selection of offers you can find in relation to this as well as a bet builder features. With the bet builder you can personalise your bet to include goals scored, cards, and corners, which you can pre-select before the start of a football match.
Bet365 are known to reward loyal customers with regular betting offers and freebies so it is worth sticking with the site and coming back time and time again. However, they can be a bit quick to limit winning accounts. If you like to check in on your bet whilst out and about you can also download the mobile app, which even enables touch ID/ face ID login so you can access everything even quicker. The customer support team is 24/7 should you run into any issues too.
Overall, Bet365 have some great betting offers that are constantly changing as well as the generous welcome offer. One of the best sites for people who love sports and want endless bonuses on their favourite games.
Relatively new to the betting scene is BetRegal who have been around since 2017. They focus more on the sportsbook side of betting but do also provide a casino platform. The website is well designed and offers a variety of sports to place bets on.
BetRegel have an decent welcome offer for when you register with them, it is a free bet offer of a £10 token when you bet £20. This initial bet must be placed on a game with odds of 1/1 (2.0) or above in order to qualify for the credit. You have to use this credit within two weeks of receiving it and it can only be used on a bet with odds of 4/5 (1.80) or above. It is a slightly limited offer but £10 free is still a decent offer, however, you cannot cash out on bets placed with this.
The main draw of this bookies is the enhanced football odds on offer. You can also build your bet during in play matches to predict the next minutes of play right down to the goals and free kicks. If you like football then this site is going to be great for you. Beyond this there are few betting offers as such, the bookmaker focuses more on giving low margins. This is good because the better has more chance of winning big but it does mean you’re unlikely to find any free bets to take advantage of.
The site itself is a simple and sleek look with easy access to whichever sport you wish to explore. One strong factor for this site is the BetRegal Bot. This is a bot which learns from your betting trends and takes this information to inform you of potential opportunities for you to bet. This obviously becomes more and more useful the more you bet with the site itself because the bot will learn your habits so it will personalise over time. It’s a unique idea that might be useful for people who forget to explore new opportunities.
Overall, BetRegal has an okay sign up bonus but if you’re the sort of player who likes lots of free bet opportunities then you’re going to find these are sorely lacking. If you’re a football fan, there is scope for really fast bets on live games with some good odds so this may be a good choice for you.
This bookmakers only launched in October of 2020 so are fairly unknown but Parimatch are a great choice for people who like lots of offers. Based in Ukraine, this site has been around since 1994 with an estimated 1 million registered users worldwide. In order to operate in the United Kingdom, they have partnered with BetVictor, therefore, they are safe to use as they have a gambling license from the UK Gambling Commission (UKGC) via BetVictor.
Parimatch have a great welcome offer which is bet £5 get £30, however, there is a slight catch as this is not offered to existing BetVictor users. After registration with Parimatch, place a bet of £5 or more with odds of 1/1 or greater to receive the free bet tokens. It is not one bulk £30 but split into three £10 credits you can use on specific areas of the site. They cover £10 for any sports bet or virtual single, £10 for any in-play betting event and £10 for any sport or virtual acca bet with 3 or more selections.
This is not the extent of their promotions, however. They offer an acca insurance that means you can get a £10 free bet should one leg let you down. They also give some great bonuses on horse racing with deals such as ‘Run For Your Money’ and also guaranteed best odds. Look out for events with a lightning next to them, this indicated Parimatch are boosting the odds for that game.
They give a variety of daily boosts in individual games, however, this is mainly focused on football due to Parimatch’s sponsorship is Leicester City and Everton. If you like football, this is great and they have a large range of markets available including some Asian options. You can also use their bet builder on things like goals, corners and player stats which is one of the best bet boosters around.
Overall Parimatch appear to be a safe company, working within UK restrictions with some great new betting offers. Offers will continue to appear as you use the site but they are predominantly focused on football and the occasional horse race. The only major downside being that those already registered with BetVictor will miss out on the welcome offer. Unfortunately, the company does not yet have a mobile app if that is more suited to your style of betting you may find you’re limited on the internet site for a while. The good offers on an easy to use site are worth missing out on the ease of a mobile app.
It is no surprise that BetVictor is one of the top betting sites in the UK with the large variety of sports to bet on and their casino features.
Once you’ve signed up for BetVictor you will need to place a minimum of £5 bet within 7 days of opening your account. The bet needs odds of 1/1 (2.00) or greater to be qualifying. From here you will receive £30 of free bets in different areas of the site. The breakdown is as follows; £10 worth of casino bonus and two £10 free bet vouchers for sports that you can use on selected games with odds of 1/1 (2.00) or more.
Beyond your initial sign up you’ll find plenty of ongoing offers to take advantage of, focusing mainly on horse racing. The big ones are a ‘Run For You Money’ deal where your stakes will be returned, in cash, if your chosen horse refuses the race. Or the ‘Best Odds Guaranteed’ which is across all UK and Irish racing. On top of these you have acca insurance, the opportunity to get £40 free bet when betting £10 on horses, and free bets on Formula 1 too.
BetVictor also offers a large amount of bonuses and promotions that will randomly appear, so if you’ve got a keen eye there is plenty here to boost your bets. There is also an offer that you can ‘lengthen the odds’ so if your horse wins by a large amount you can increase your win. If you prefer the casino side of things there is a weekly £5,000 prize draw that you can try your luck with.
The site also has a great live streaming offer, they will pay the cost of your Racing UK home subscription if each month you place more than 10 bets of £5 each. This is a great reward for those who are loyal users of the site and is unique to BetVictor. You can watch all UK horse races on replay without a charge and they have coverage of races across the globe if you stake a minimum bet of £1. This is only for horse racing though and they don’t live stream any other sports.
Overall, BetVictor is a safe, well-known site that has a lot of ongoing promotions available on top of your initial welcome betting offers. If you like horse racing and football particularly, you will find you’re well catered to here. As with many betting sites the longer you play, the more you’ll find you are rewarded.
Under the umbrella of Mansion LTD comes MansionBet, launched in 2018. This separation allows those who wish to focus on sports betting to do so but keeps the reliability and trust of the Mansion brand which has years of bookmaker experience.
The big welcome offer from MansionBet is that if you bet £10 you will be given £20 worth of free bets. As with most sites this bet needs to be placed at odds of 1/1(2.00) minimum, a fairly standard request. One this has settled you will get a £5 free bet through, after using this you’ll be given three more £5 free bets, these all need to be used within 7 days of receiving them.
After your initial sign up free bet you’ll find a lot of ongoing promotions to choose from. They have a whole page dedicated to promotions so explore this and see what you can find. Some of the most popular include an acca boost, a £10 free bet on virtual sports, best odds guarantee. There are some other more exclusive offers such as the opportunity to get up to £25 back if your horse loses by a head or less.
With over 30,000 live events per year, you’ll easily find some interesting games to bet on, particularly if you’re interested in football. You can win up to £25 back in Bundesliga matches if selected players score 2 or more goals. If football isn’t for you then there are over 30 varieties of sport on offer covering everything from rugby and golf to darts and surfing.
The site itself is simple to use and navigate. There are some safe betting features too such as a timer that lets you check for how long you’ve been playing. However, MansionBet doesn’t provide a live streaming option on any of its games which would be nice to accompany the live betting. They do have a mobile app available and a 24/7 customer service team so if live streams aren’t a big deal to you there are some other good features.
Overall, MansionBet offers a large variety of events to choose from. There is an abundance of promotions that are great, particularly for football and horse racing fans. The welcome offer is generous as long as you’re planning to use it all quickly, only having a week to use each token is somewhat limiting. MansionBet is a great choice if you like simplicity, ease and good offers, definitely not a site to be ignored.
Keith Hetherton is a seasoned expert in football and betting offers. Keith studied business and computers in University of Greenwich before working with the likes of William Hill and GVC.